Company Name

[Becky Watkins]

I searched this on the site and it seems the answer is mostly "it doesn't matter, don't worry about it" but I care strongly about branding and also making sure I don't use words that have a negative connotation. I need some general tips on naming a corporation.

For example, I used to want [] Capital Enterprises but that sounds so cold and big city. I want something that conveys "i'm on your side" while remaining professional. At least at this point, when i'll be focusing on wholesaling. Later down the road, I may still use that for a buy & hold company.

[] Properties
[] Property Solutions
[] Real Estate
[] Real Estate Solutions
[] Holdings

The above all seems like good options, but would [] Real Estate alone cause problems such as being accused of practicing real estate without a license? I don't want to go that route. I also read to stay away from investments, for securities reasons, so I'm looking for more tips like that - i don't want to miscategorized.

As far as the first word, I'm still working on that, but am trying to convey a sense of community, brotherhood and small town in a big city. Something that appeals to most people emotionally and reminds them that we (humanity) are all in this together. I know to stay away from my name and regional words such as "California" or "Orange County."

So while maybe the name may not matter, I do feel it's personally important to choose something warm as opposed to cold and corporate, big business sounding. (in most people's eyes, those are the "bad guys.")

[Rob Gillespie]

Originally posted by Becky Watkins:

So how would the name Home Buyers appeal to those who are buying homes themselves? Rehabbers would understand, being investors themselves, but what about potential lease-option residents and the like?

Also, I have "solutions" in my slogan, and keep coming back to the idea of using it in my name. The redundancy bothers me, but sometimes repetition is a good thing. Solutions is a word that catches the attention of a person with problems. Ideas?

Getting the deals is the hardest part, once you have one locked up the buyers and lease option folks will flock to you regardless of the name. You cant be all things to all people. I would focus on the sellers.