Company Name

[Becky Watkins]

I searched this on the site and it seems the answer is mostly "it doesn't matter, don't worry about it" but I care strongly about branding and also making sure I don't use words that have a negative connotation. I need some general tips on naming a corporation.

For example, I used to want [] Capital Enterprises but that sounds so cold and big city. I want something that conveys "i'm on your side" while remaining professional. At least at this point, when i'll be focusing on wholesaling. Later down the road, I may still use that for a buy & hold company.

[] Properties
[] Property Solutions
[] Real Estate
[] Real Estate Solutions
[] Holdings

The above all seems like good options, but would [] Real Estate alone cause problems such as being accused of practicing real estate without a license? I don't want to go that route. I also read to stay away from investments, for securities reasons, so I'm looking for more tips like that - i don't want to miscategorized.

As far as the first word, I'm still working on that, but am trying to convey a sense of community, brotherhood and small town in a big city. Something that appeals to most people emotionally and reminds them that we (humanity) are all in this together. I know to stay away from my name and regional words such as "California" or "Orange County."

So while maybe the name may not matter, I do feel it's personally important to choose something warm as opposed to cold and corporate, big business sounding. (in most people's eyes, those are the "bad guys.")