Name in LLC.... is it really a bad idea?

[Joe Ferguson]

I know the point of a LLC is to protect your personal assets and therefore it is usually recommended not to include your name, use a PO box, etc., when creating the entity. My argument is that if a person wants to find out who owns the LLC it is not hard to do. I can easily search company names in my state on the Florida Division of Corporations website and find out who created the entity, their address, the date they created, whether it is active or inactive, etc. I do this all the time.

Then you have guys like Uncle G (Grant Cardone) who want 7 billion people to know their name. He buys property under the business name Cardone Capital. He also has Cardone University, Grantcardone.com.... his name is everywhere. This man obviously has millions to loose. 

I really like the idea of having my name associated with my business. As the face of the business, the awesome reputation (being positive here) will directly reflect on me not some faceless business where people have no idea who owns it and have to track them down. This brings us back to the main point, they could in fact track me down so what is the point in trying to hide?

Thoughts?