Re-branding: Help Structuring

[Michael Herr]

I have 15 single-family homes. Mix of personal name (for loan reasons) and LLC owned. Some are managed by LLC, some by property management. My LLC is "Herr Property Management LLC" Didn't like my last name on my business card and I don't like explaining at networking things that I don't manage other people's properties (thought I was going to go that route when I picked the name) I'd like to do business under a different name, but keep the LLC name unchanged for simplicity sake. How have others structured it while re-branding? Re-naming LLC seems like alot of work. One LLC owning another seems like an unnecessary level for my size. Notes: Illinois Single-member LLC, pass-through taxation. Long-term plan is to buy a multi-family, bring management in-house and quit the day job. Yes, I will consult legal counsel, I just like to do my homework first.