Company Logo

[Adam Stanton]

I'm pinging the social media landscape for thoughts on creating a logo for my new company - New Lane Properties.

I'm very interested in others' experience desinging their own.

[Justin Owens]

A $40 logo or even a $100 logo. Its laughable.  Those crowd sourced design sites that offer ultra cheap logos are a crap shoot at best. You get what you pay for. Lets say you offered to pay $100 for a logo on one of these sites, as many let you name your own price. Then so called "Designers" submit their ideas to you, and you get to narrow down and decide which one you like and you might even get to ask for a couple of revisions on the idea you like the best. 

Well let me ask you, how much work are you willing to do for the CHANCE to earn $100?

That's the reality, any graphic designer who is a competent professional, doesn't use those sites to find work. You are working with the bottom of the bottom of barrel. On those websites, you have no guarantee that the designer was ethical or legal in the production of you logo. Did they steal the idea from an existing company? You open yourself up to legal liabilities if they did. Is that designer going to be available for future support? What if you lost the files? What if you are getting something printed and your printer says they need the logo in a certain format or something needs to be fixed or altered for it to print correctly?  There all sorts of real world issues that hiring a Pro will help you save costs down the road.

As a professional Graphic Designer, I will lay out it straight for you in terms that real estate investor should immediately understand.  You wouldn't hire an unlicensed HVAC installer, or unlicensed plumber, you certainly couldn't hire a handful of Landscape companies to come out and trim your shrubs and let you decided which company did the best shrub.   If you are an Amateur at design, graphics, and branding...why would you turn around and hire a bunch of low cost amateurs to solve your problem?  That makes no sense.