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Updated about 3 hours ago on . Most recent reply

July 2025 Rental Market Deep‑Dive - Price changes, Days on Market, etc.
A data‑driven look at every U.S. market.
Let me know if you want more detailed info on your market. Provide your city or zip, home type (home, townhome, condo), and # of bedrooms and I can reply with more info!
1. National pulse
Metric | July 2025 | MoM Δ | YoY Δ |
Average asking rent | $1,889 | −1.0 % | −0.4 % |
Listings on market (in this data set) | 232 k | −40.5 k | −5 % |
Average Days on Market (DOM) | 52 days | +0.01 days (flat) | −2 days vs. July 2024 |
Takeaway: The post‑pandemic cooling phase has largely run its course. National rents are essentially flat year‑on‑year, and supply is tightening again after the spring listing surge. DOM has stopped falling, signaling an equilibrium between tenant demand and the wave of new supply delivered in 2023‑24.
2. Region‑level story (Census regions)
Region | Avg. Rent | YoY Δ | MoM Δ | Listings share |
Northeast | $2,307 | −1.4 % | −0.6 % | 23 % |
Midwest | $1,360 | +2.3 % | −1.2 % | 16 % |
South | $1,722 | +1.6 % | −0.3 % | 35 % |
West | $1,968 | −3.4 % | −2.3 % | 25 % |
What’s moving the needle?
- West weakness – Tech‑centric metros (San Jose, Seattle, Portland) are digesting a glut of Class‑A apartments opened last year, pushing incentives up and rents down.
- Midwest resilience – Smaller inventories and steady household formation keep Cincinnati (+9.6 % YoY) and Kansas City (+6.3 % YoY) positive outliers.
- Sunbelt divergence – Florida bifurcates: Miami (+2.7 % YoY) still climbs while Tampa (−6.9 % YoY) cools sharply as pipeline deliveries finally hit.
- Northeast plateau – Expensive, supply‑constrained markets (Boston, NYC) have leveled off; New Haven (+8.3 % YoY) is the lone hot spot thanks to Yale‑driven demand.
3. State‑by‑state & metro detail (July 2025)
(Key: “avg” = average asking rent; DOM = average days on market; ▲ = increase, ▼ = decrease, – = no change.)
Alabama- All – $1,450 avg (MoM –0.0 %, YoY –0.0 %, DOM 54)
- All – $1,800 avg (MoM ▼2.7 %, YoY ▼5.0 %, DOM 41)
- Phoenix – $1,950 avg (MoM ▼1.5 %, YoY ▼6.9 %, DOM 46)
- All – $1,400 avg (MoM –0.0 %, YoY ▲0.4 %, DOM 46)
- Los Angeles – $2,900 avg (MoM ▼1.4 %, YoY ▼0.7 %, DOM 56)
- Sacramento – $2,195 avg (MoM ▼0.8 %, YoY ▼3.0 %, DOM 50)
- San Diego – $3,100 avg (MoM ▼1.9 %, YoY ▼2.2 %, DOM 48)
- San Francisco – $3,495 avg (MoM ▲1.2 %, YoY ▲4.3 %, DOM 55)
- San Jose – $3,350 avg (MoM ▼2.0 %, YoY ▼2.9 %, DOM 58)
- Denver – $2,176 avg (MoM ▼1.1 %, YoY ▼2.4 %, DOM 36)
- New Haven – $1,950 avg (MoM ▲0.8 %, YoY ▲8.3 %, DOM 54)
- All – $1,967 avg (MoM ▼1.7 %, YoY ▼1.7 %, DOM 47)
- Jacksonville – $1,600 avg (MoM ▼4.5 %, YoY ▼7.0 %, DOM 47)
- Miami – $3,300 avg (MoM ▲3.1 %, YoY ▲2.7 %, DOM 52)
- Orlando – $2,000 avg (MoM –0.0 %, YoY ▼9.0 %, DOM 43)
- Tampa – $2,200 avg (MoM –0.0 %, YoY ▼6.9 %, DOM 44)
- Atlanta – $2,000 avg (MoM ▼0.7 %, YoY ▼4.9 %, DOM 71)
- All – $3,195 avg (MoM ▼2.3 %, YoY ▼4.1 %, DOM 50)
- Boise – $1,825 avg (MoM ▼1.1 %, YoY ▼5.0 %, DOM 38)
- Chicago – $1,768 avg (MoM ▲0.9 %, YoY ▲2.2 %, DOM 55)
- Indianapolis – $1,550 avg (MoM ▲0.9 %, YoY ▲1.4 %, DOM 48)
- All – $1,325 avg (MoM ▲0.7 %, YoY ▲2.1 %, DOM 45)
- All – $1,300 avg (MoM ▲0.4 %, YoY ▲8.3 %, DOM 47)
- Louisville – $1,495 avg (MoM ▲0.3 %, YoY ▲3.8 %, DOM 43)
- New Orleans – $1,675 avg (MoM ▲0.0 %, YoY ▲1.5 %, DOM 59)
- All – $2,013 avg (MoM ▼1.6 %, YoY ▼6.3 %, DOM 62)
- Baltimore – $2,550 avg (MoM ▲0.4 %, YoY ▲6.7 %, DOM 49)
- Boston – $2,833 avg (MoM ▼0.8 %, YoY ▼3.3 %, DOM 56)
- Detroit – $1,475 avg (MoM ▲1.0 %, YoY ▲3.2 %, DOM 51)
- Minneapolis–St. Paul – $1,600 avg (MoM ▲0.0 %, YoY ▲1.6 %, DOM 57)
- All – $1,400 avg (MoM ▲0.0 %, YoY ▲7.1 %, DOM 56)
- Kansas City – $1,475 avg (MoM ▲0.0 %, YoY ▲6.3 %, DOM 46)
- St. Louis – $1,475 avg (MoM ▲0.0 %, YoY ▲1.2 %, DOM 46)
- All – $1,650 avg (MoM ▼1.8 %, YoY ▼2.9 %, DOM 44)
- Omaha – $1,275 avg (MoM ▲0.0 %, YoY ▲1.4 %, DOM 43)
- Las Vegas – $1,875 avg (MoM ▲1.4 %, YoY ▼4.0 %, DOM 38)
- All – $2,000 avg (MoM ▼2.5 %, YoY ▼11.1 %, DOM 58)
- Newark metro – $2,192 avg (MoM ▲0.6 %, YoY ▲2.2 %, DOM 49)
- Albuquerque – $1,700 avg (MoM ▼1.7 %, YoY ▼3.6 %, DOM 39)
- New York City – $2,950 avg (MoM ▼0.8 %, YoY ▼2.7 %, DOM 60)
- Charlotte – $2,144 avg (MoM ▲7.2 %, YoY ▲6.7 %, DOM 50)
- Raleigh–Durham – $1,895 avg (MoM ▲0.6 %, YoY ▲3.9 %, DOM 51)
- All – $1,300 avg (MoM ▲0.0 %, YoY ▲1.6 %, DOM 42)
- Cincinnati – $1,425 avg (MoM ▲0.7 %, YoY ▲9.6 %, DOM 48)
- Cleveland – $1,425 avg (MoM ▲0.7 %, YoY ▲1.8 %, DOM 48)
- Columbus – $1,425 avg (MoM ▲0.7 %, YoY ▲2.5 %, DOM 48)
- Oklahoma City – $1,295 avg (MoM ▲0.0 %, YoY ▲0.8 %, DOM 55)
- Portland – $1,975 avg (MoM ▼1.8 %, YoY ▼3.8 %, DOM 55)
- Philadelphia – $1,925 avg (MoM ▲0.0 %, YoY ▼1.5 %, DOM 52)
- Pittsburgh – $1,925 avg (MoM ▲0.0 %, YoY ▲0.8 %, DOM 52)
- Providence – $2,100 avg (MoM ▲0.0 %, YoY ▲1.0 %, DOM 53)
- Charleston – $1,895 avg (MoM ▲0.0 %, YoY ▲1.0 %, DOM 59)
- All – $1,200 avg (MoM ▲0.0 %, YoY ▲2.6 %, DOM 42)
- Memphis – $1,800 avg (MoM ▲0.0 %, YoY ▲2.9 %, DOM 48)
- Nashville – $1,800 avg (MoM ▲0.0 %, YoY ▲2.9 %, DOM 48)
- Austin – $1,950 avg (MoM ▼1.5 %, YoY ▼12.6 %, DOM 51)
- Dallas–Fort Worth – $2,000 avg (MoM –0.0 %, YoY ▼2.0 %, DOM 50)
- Houston – $1,900 avg (MoM –0.0 %, YoY ▼1.8 %, DOM 52)
- San Antonio – $1,900 avg (MoM –0.0 %, YoY ▼4.5 %, DOM 51)
- Salt Lake City – $1,900 avg (MoM ▼1.0 %, YoY ▼5.0 %, DOM 41)
- All – $1,900 avg (MoM ▼2.0 %, YoY ▼9.1 %, DOM 60)
- Richmond – $2,025 avg (MoM ▲2.5 %, YoY ▲1.0 %, DOM 51)
- Virginia Beach – $2,025 avg (MoM ▲0.0 %, YoY ▲1.0 %, DOM 51)
- Seattle – $2,200 avg (MoM ▼0.9 %, YoY ▼3.2 %, DOM 52)
- All – $1,320 avg (MoM ▲0.0 %, YoY ▲10.0 %, DOM 49)
- Milwaukee – $1,525 avg (MoM ▲0.0 %, YoY ▲1.9 %, DOM 47)
- Cheyenne – $1,825 avg (MoM ▼4.8 %, YoY ▼14.5 %, DOM 46)
4. Metro‑level highlights
Hot‑hand cities (▲ YoY rent) | Cooling‑off cities (▼ YoY rent) |
Cincinnati (+9.6 %) | Cheyenne (−14.5 %) |
New Haven (+8.3 %) | Austin (−12.6 %) |
West Virginia (+10 %) | Phoenix (−6.9 %) |
Kansas City (+6.3 %) | Tampa (−6.9 %) |
Miami (+2.7 %) | Boise (−5.0 %) |
DOM watch: Denver (36 days), Boise (38), and Vegas (38) still move lightning‑fast, whereas Atlanta (71) and New York (60) test landlords’ patience.
5. Why some landlords are still beating the market
The data in the tables shows the what. Here’s the how some owners convert that intel into superior cash‑flow:
Lever | What to do | Income impact |
1. Right‑price from day 1 | Use AI pricing to benchmark your home against real‑time listings, and gives you recommended price changes. Don't get greedy and scare renters away. | Cuts average DOM substantially; worth up to 1 month of extra rent. |
2. Magazine‑quality photos | Use an AI photo grader (or a pro) to help you get honest feedback on your photos. Don't shortcut. | Can cut DOM by ½ month so you get leased earlier. |
3. Broadest tenant reach | Make sure you have syndication to 30+ top sites (including Zillow, Redfin, Apartments.com); and our system helps you broaden your renter pool. | Keeps vacancy below the national average in this data (≈4.5 %). |
Bottom line: In a world where rents are flat and lease‑up times are creeping up, shaving 2 to 4 weeks off marketing time and squeezing an extra 5‑8 % in rent is the difference between positive and negative cash‑flow. Make sure you make the right moves.
6. What to watch next
- Pipeline pressure in the West – According to some sources another 75 k units will deliver in CA/AZ/WA before December; softness may deepen.
- Election‑year interest rates – Any Fed pivot that revives purchase demand could pull “accidental landlords” out of the rental pool, tilting supply.
- Insurance shock along the Gulf – Rising premiums are starting to show up in higher asking rents for coastal FL, LA and TX metros; expect diverging sub‑market performance.
7. Key takeaways for landlords
- Renting is a hyper‑local game; statewide and even metro-wide averages hide 10–15 % swings between adjacent ZIP Codes.
- Speed wins. Even at flat rents, every vacant week costs 2 % of annual revenue. Proper pricing + photo + syndication flywheel is the cheapest insurance against that drag.
Data source: July 2025 rental snapshot provided by Zillow data; MoM compares to June 2025, YoY compares to July 2024 median rents.
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