Second most important thing is can they tell me the quality of tenant I will be renting to.

I thought I was simply starting a dialogue on what qualities make a good MTR as I don’t know.

I now currently work for a PM in Milwaukee that has the same focus as you, to provide quality property management and we have prioritized quality over quantity as we have grown our business.

How are the quality of the homes at that price point? 

Learn property management, analyze rental demand, find high-quality tenants, and budget for renovations and repairs.

One thing I'd add is that backlink quality matters way more than quantity.

Ceiling tiles do not scream "quality"5.

Also, brand suggestions for quality?

AI is not some magical, all-knowing miracle that can pull leads out of thin air.AI is simply a faster, more hands-off way to find the same low-quality leads you get from DMM, cold calling, and SMS marketing.You’re not improving lead quality—you’re just finding bad leads faster.

I suggest you look for clarity on what resources you can use or companies can assist in using a small piece of that equity as a downpayment on another high-quality asset like the one you already own.