I just moved to ATLANTA and I'm looking to continue this trend.

Now - getting their attention is the trick.  

Interesting resource and reading for macro trends at this link Freddie Mac Multifamily Market Outlook for2014Other research at Freddie Mac MultiFamily News and Research

The trend developing around the beltline is positive for investors and is great to see as an Atlanta native.  

Over here all the local governments have gone gaga over the mixed use/transit oriented development trend.

He's got some good stuff and tricks you can use like his "Online Marketing Guide" Hit me up on Facebook.

There are rules of thumb, statistical averages, historical trends, preferences, wild *** guesses and 'ooh my gosh, I can't believe this worked' (i.e. sometimes you just get lucky).There are literally thousands of threads / posts discussing how to value property and you will see terms such as: "50% rule", "2% rule", "1% rule", "$100 per door" and others.To explain very simply; these are not rules in the standard sense in that they always work (if it was that easy, everyone could do it).

One chapter is about Industry Analysis and Trends.  

The trick is what are the underlying assumptions for those numbers.

I am not attempting to create any gimmicks or tricks but want to do it quickly with limited disturbance to the tenant or my schedule with having to do numerous showings.