Trust is an emotion, unless it is backed by paper and more!

One more tip – people remember stories that trigger their emotions.

Since it's dealing with shelter, which is like, a basic human need, vs something more esoteric like  the stock market, emotions will tend to run deep.

(Many will be more open to creative or lower cash offers in order to realize the benefit of the estate as they didn’t earn the equity) Divorce:  This is an area where emotions rule.  

It's not a good idea to make investment decisions when you are not in an emotional place to do so.

If it's leased, you need to decide if you want to sell it now versus when it is vacant.Typically, you will get the highest price selling it to a buyer planning to live in it as they make emotional decisions - but it needs to be vacant for this.If you choose to sell it tenant-occupied, an investor is your only buyer and they SHOULD base what they will pay for it on their target ROI.

I think my emotions were getting involved.

Home gets personal, emotional.

It's an emotional "investment".

RENT=LOWEST PRICE POSSIBLE, OWN = YOU WILL PAY MORE FOOLISHLY DUE TO EMOTIONAL ATTACHMENT.