There are a lot of similarities in the Midwest cities but they may have subtle differences that appeal to you or don't. 

The differences between most software is subtle and may be how they bill for their service, support their product, or the process to use those features.

I wouldn't tear it out now that you have but in the time, but I would paint it all white, and consider a subtle vertically-striped paint scheme on the walls to raise the ceiling visually;2.

Jorge Perez - Powerhouse Principles and Sam Zell - Am I being too Subtle

The written word has no subtle nuances and we can’t hear each other’s tone of voice.

By age six or so we were sufficiently fluent in language that we could go to school and understand the teachers, our fellow students, etc.Similarly, few successful investors remember their initial struggles to understand the language, the concepts, the subtle art and fine science of real estate: negotiations, deals and transactions.Only a very few of us are natural teachers - able to understand how others learn and able to tailor our language, presentation, modality, etc. to suit each individual.

Subtle things like that can help coax them along in your selling process

I see many asking for scripts, that is bad way to start, your ability to convince others must be demonstrated by knowledge in subtle ways as appropriate rather than blurting out some puffing speech.

Through proper application of reasoning and a subtle carrot and stick approach, you can get reasonable tenants to do just about anything so long as you are being fair on your end.

Bright yellow. nothing subtle about it.