I certainly reserve the right to be wrong about stuff  ;) I only converse the way I do to be a permanent devils advocate.

No cost and it gives you 1-1 conversation to sell your product.

(dude GET IT RIGHT MAN.. sheesh.. its DANCING 4 DOLLARS) D4D.Now, pay attention now.As a master at lead generation, marketing and conversion I will humbly advise to look into SEO.We get a ton of leads for free without spending any money or leaving the comfort of my chair.

About 79% of the mailers succeeded in sending traffic to his website.My (I mean his) website has a 20% conversion rate.So lets say he sends out 100 postcards right?

I get a 60% conversion rate yada yada yada..

Well we got a conversations started and got him thinking about it.

Joe and Dan actually had a conversation (that was recorded) with the sponsoring senator and other people involved in the passing of the new law.  

Either way I have an added cost to heat the extra units, but do you think it is wise to do a full conversion to the upstairs unit to electric baseboard?

There’s no problem anticipating that rentals will provide for your family there’s 3 things to consider:1) legally set up operations so that your beneficiaries can simply continue them without any kind of weight of going through probate (other wise a little life insurance for probate season can be helpful- this should really be a conversation with your lawyer if you have questions about probate - thankfully @Pat L.’s doing the right thing with the trust).

PPC has various applications including social media.Direct mail has many faces and multiple targets.Besides what you have mentioned above, if we assume that networking is all forms of in person communicating, PPC (together with SEO) is all forms of internet marketing, and direct mail to be inclusive of the wide variety of lists and media available, then I can only think of a small number of communication methods you are missing:Email Telephone (Calling and texting)Visual (Bandit Signs, Billboards, TV)Audible (Radio, Podcast)What people usually mean when starting a conversation like this is "how can I spend less and make more" which is a valid question, but my guess is that if you applied yourself more fully to any of the channels you currently have going you could increase your deal flow.