However i am not able to tell how well two will perform as seller lead generators for the wholesaling portion of the business. 

We are not real estate professionals (tax purposes)This move will generate a large loss for tax purposes - I understand as non Real estate professionals we can only deduct up to a certain amount of losses each year ~3k with carryforward. 

It's a little 1/1 420sqft, but this thing is occupied 90%+ of the time and regularly generates 3k+ per/mo cash flow.

I have read many places where people mention the losses need to be generated in the same year as the sale in order to offset the sell, but in other cases they imply that prior year losses can offset both gains and recapture?

Adding an extra bedroom will generate additional cash flow and should allow for a greater appraisal if you are refinancing through a non-conventional loan that is looking at the rental income of the property (Form 1007 I believe).  

Bigger Pockets Community,I've been working on an underwriting tool to pick and choose Short Term Rental investments that are most likely to cash flow highly, and generate returns.

I use expresstaxfiling.com to generate the forms, as the IRS is very picky about scanning them.1099C is for bad debts.  

Where do you all think I could find a good SEO, lead generating landing page? 

I was thinking more along the lines of tangible habits that one might do to keep up to date on the market of their area, ways to generate leads, etc.

Education, lead generation methods or funding opportunities?