And again not unique to Jackson by any means.

This is not unique to your project. 

Most other software companies mention it as a feature. 

We'll look at bed/bath count, unit size, location (down to the block), amenities on the property and nearby, and features of the property to start.

I like the features of the property management systems and may need to invest one day.

Cozy.co is free (unless you want to pay for extra features) and great for basic functions like online applications, advertising and collecting rent. 

My first picture is the kitchen (because kitchens are usually the best feature of our properties), second pic is the front of the house, and the third pic always lists the open house timings.

Of course you need keywords, but the priority here is more to engage your audience.If you want a genuine chance at ranking #1 and getting a crazy amount of leads, start looking more into being a legitimate awesome team, and have a organic unique amazing website, and less looking to kiss Gass (Google A%#).Number ONE lesson in SEO.

I like the search features: https://www.biggerpockets.com/searchAlerts can be really helpful too: http://www.biggerpockets.com/alertsThere are a few self-contained guides that you can access here: https://www.biggerpockets.com/guides

Being next to a church would be considered a feature to some people, I'm sure. :)In hindsight, I grew up living next to a town church.