This video explains their business model better.Does anyone have experience in dealing with them, and is this a viable business opportunity for something that looks like a truly passive investment?

I wrote an article that I posted on my BP blog that explains the 1031 process and breaks down how everything works.

Your's should have explained this to you.  

@Brian Gibbons can you explain what you mean by selling on a lease plus right of first refusal?

i am going by your first small paragraph explaining the property.  

Reach ou to me and I will be happy to explain inn greater detail.

I would set up a time to visit with them at the property and let them explain there side or wishes. 

Explain to him or her your situation and be very honest.  

They own a home now but are not "real estate" people so they have to be retail friendly and expect to answer questions and explain the processes for that area, what's where etc. 

For example with wholesaling houses the process could be explained in these simple steps:Step 1: Market to motivated sellers Step 2: Sign purchase contract with the seller Step 3: Find cash buyerStep 4: Sign contract with cash buyer for a higher price and collect 2k deposit Step5: Close Transaction via Assignment or Double Closing and Collect your checkThird, learn has much as possible about the 5 skills needed to be a Pro at wholesaling.