You'd look at historic patterns and owner/occupant profiles, we don't have enough data points to figure the probability but 1.2% of profit is an acceptable known risk by most standards. 

Just do yourself a favor and look at the NY Times Census data for Pottstown.

Keep in mind that because Google doesn't provide much keywords data anymore, an increase in your brand searches can easily be mistaken for an increase in SEO.

There are so many rules here, I have many fact sheets and data resources for LA if anyone needs it. thank you

Maybe I could help, maybe trade services, I.e. website/data to market for a camp ground spot :-).   

@Keitha LovettWelcome to BiggerPockets, a place to interact with a vibrant REI group, learn the real estate business and language.You didn’t mention a specific area of interest, so, I added links to three of the most popular niches for your review and selection of one or all.http://www.biggerpockets.com/renewsblog/2013/02/22/buying-rental-property/ (how to buy a rental property) http://www.biggerpockets.com/renewsblog/2014/01/07/flipping-houses/ (step by step guide to flips)https://www.biggerpockets.com/renewsblog/2015/01/31/ultimate-beginners-guide-real-estate-wholesaling-2/ (Ultimate beginners guide to wholesaling)You can use this material to absorb the basics, so that you will be ready to take on more complex teachings from your mentor.It doesn't matter if you are young or old, totally new or need to build upon your experience.Yes, you have just announced a commitment to the thousands in this community about your seriousness regarding REI and have taken this bold step to affirm it.Your time on this site with the BiggerPockets community will be well spent and can be financially rewarding if you so desire.Don't get overwhelmed by the massive amount of data archived on this site.Simply, bone up on the areas that you need to expand knowledge in such as, Forums, Marketplace, Learn, Network, Analyze and Resources.Feast on the Podcasts, #askbp Podcasts, blogs and webinars REI books suggested by BPershttps://www.biggerpockets.com/renewsblog/2015/11/13/7-real-estate-books-beginner-investors/ (7 absolute must read books for beginner REIs)http://www.biggerpockets.com/renewsblog/2013/04/14/best-real-estate-books/?

Because I work in IB I have a lot of exposure to interest rates and economic data which is something I am better acquainted with than actually fixing houses.

We do so through many methods but some examples are being a licensed brokerage, hiring people with education and experience, streamlining our processes and procedures, staying consistent with property output, practicing respect and integrity with clients, staying on top of the changing r/e laws, and probably most important- we stay on top of current market data in order to have an educated and in depth understanding of our market. 

I'm a very experienced data engineer with a highly analytical background across industries.

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