Other quick tidbits with direct mail is make sure you’re sending enough of it because this stuff only really works in larger batches, make sure you hit the same list multiple times in a campaign style, customize your mail as much as possible with names, addresses, area information, etc. keep your advertising copy vague if you want a higher response or very targeted/specific for lower response rate (less calls) but higher quality leads (higher probability of closing a transaction with everyone that responds).

No, this will live in the universe of talking points, oh so much talkie-talkie-talkie, and then it will become campaign talkie-talkie, than campaign promises because there needs to be a "give me and I'll give you". 

So we are contemplating our first rental property out of a direct mail campaign we were doing.  

Study and ramp up your own direct marketing campaign.  

Well, it's been a few years but after the success of finding our latest project house by sending out a letter, we figured it was time to start up another yellow letter campaign.  

I didn’t know the HOA could simply campaign against STR and then vote them out. 

Maybe we can compare notes after you do your first mailing campaign and we can share positives and negatives of the programs we bought in to.What's your timeframe for getting your first mailer out?  

You might also consider a small yellow letter campaign to find an appropriate property that you like.  

Direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other.

I'm going to put out the remainder of my signs this weekend and I'm going to start my direct mail campaign.