When done right, Facebook can go neck and neck with any other lead-gen method out there.If you have the ability or the budget, building out a proper SEO strategy should be a top priority.Google PPC is highly effective but the truth is most investors without a hefty advertising budget can’t or shouldn’t spend their dollars there.What are you doing right now to generate leads?  

Vertical builds can optimize existing zoning.  

You have to make your own decisions but paying down a mortgage while borrowing to buy furniture is usually not optimal.  

However, as your portfolio grows, a CPA becomes more essential to ensure tax compliance and optimize your returns.Don't worry about finding a RE CPA to work with right now.

I don't see that, unless to argue that I could put financing on RE at less than 7% to optimize return. 

A few points that I considered when crafting this strategy:-I didn't want to turn off Instant Book because of the SEO hit on Airbnb.

Sometimes solutions that under normal circumstances would be considered sub-optimal, or even crazy, may in fact be your best option. 

That's why, most of the time, you can optimize your project's IRR by selling earlier than what you would expect because you can properly time your big pay-off date (i.e. your property sale date).

Sounds like you're also counting on some salary increases which is building too much optimism into your math.

Our market dynamics are optimal for real estate investing either SFR or Multifamily.