One hill I will die on is optimizing for minimal assembly.

I am surprised at HOW bad the response has been thus far.I don't at all think that the piece is optimized but you still figure I would have gotten a few more tire kickers looking for retail and more POed people asking to get off the list.

To choose an optimal investment location, follow these steps:Select a city with a metro population >1M and sustained and significant population growth.

To make deals you need just 2 things.Credibility and SEO. 

Make sure it optimized and have lots of educational content to server them.

Before I go into optimization changes I'm going to address how to figure out YOUR numbers, and what YOU should be hitting.This is all a math problem and you just need to figure out your equation with specific metrics.Do the math.

I have sometimes thought that the optimism on this board reminds me of that movie.

Each lead will have greater potential because you can focus your attention optimally.

Using some form of online advertising such as google adwords, SEO or social media will usually attract a younger demographic. 

Everybody's busy trying to figure out the "best marketing method"; how the font should look, what color envelop to use, whether to do voicemail drops, cold call, or if it's online marketing, how to do a proper PPC campaign, optimize their site for SEO purposes, etc.