Your time is WAY more valuable doing SEO for example.

How do you drive traffic to your IC site if you're not utilizing PPC or some sort of search engine optimization?

Also do you think its better to avoid mailers and stick with Digital marketing via SEO and PPC only?

I will challenge anyone you sells anything marketing, Direct Mail, lists, training, PPC, SEO or anything else to be on a podcast with me and @Jerry Puckett...

He said once he started putting his well designed hi converting mobile optimized website on His direct mail pieces, he started to get more leads from his direct mail and those leads closed at a higher ratio then ones that called in on the phone.

Remember. you CAN do SEO yourself without having to pay anyone (me included).But I will give you more info in pvt.

SEO is awfully expensive at this stage of my REI career.  

@Daniel Seo I'll be talking to a pro wholesaler down here and asking him what he thinks what lists do better.

.$1k - hiring someone/company to handle all your online marketing from- SEO-Blogging-Email Marketing-Video Marketing-Profiles/Citations-Social Mediaall this can run you around that amount or lower$500 - use this amount for PPC on Google, Facebook and a number of other$N/A - run local newspaper ads$N/A - run radio ads$N/A - run tv ads$1,000- use this to do direct mail, and send them over to that educational rei website that will convert into leads.$1,000 - sponsor as many activities in your local market as you canJust this alone will dominate any local real estate market. 

It should work perfectly because, from what I can see, the site is "mobile-friendly/optimized".