The price is posted, and it's the same with almost every other business.I would go online and do a rent comp analysis on what current market rents for your type unit are getting, and if you're afraid of losing them, then you can give them a discount.If a tenant has a larger space, more amenities, a parking space, then you can add additional rent.

Any advice on the steps to do this is appreciated.

Add in demand for the land itself, increase in the younger generation aiming for household formation, in-migration to Florida from retirees or from other relocations, and your observation is spot on.

Lowers your downpayment and your costs based on loan amount.

I confirmed that his parents had no debt on the property. 

Welcome and congrats on taking some action.

I have 12 acres in middle tn that I am working on entitlement with the city.

If you are in the vacation rental business, spending even a nickel on SEO is a complete waste of money. 

Acting quickly on unique opportunities, such as stepping into a deal that falls through, can lead to valuable investments.

Acting quickly on unique opportunities, such as stepping into a deal that falls through, can lead to valuable investments.