It was a creative deal, where the seller was carrying the note for a number of years, some things in his name, some in mine and through the excitement of having a breathing being willing to help me get my first deal I just whiffed.

It depends on where in Bethlehem your property is located as far as the quality of tenant you will attract.

It will cost more to furnish but be a more attractive place for guests to stay knowing they have the whole place to themselves.

Wanted newest nicest apartments in area to attract the better clientele.

Young professionals, baby boomers, and residents who "treat my properties like a HOME" When you start with the end in mind you end up with a portfolio full of properties that will attract your IDEAL resident.

Also, @Mel Adams what attracted/attracts you to this market vs others? 

Must have:  high speed Internet - attractive photos to make it enticing - great beds and linens - well stocked kitchen - large bathroomsNice to have - Beach location :)  - close to town - parking - hot tub - quiet and private -

Have you stayed in the big city and then compared that to a place in the country near a tourist attraction?

Everything I do is about attracting and retain The key is to have a decent quality house, screen meticulously and set clear guidelines in your lease.  

Here is an older post I shared about Little Rock and its Sub markets: https://www.biggerpockets.com/forums/12/topics/616713-little-rock-ar-attractive-sub-markets?