As high of a return as possible is an illusion.

"Reality is merely an illusion, albeit a very persistent one."

What's the use of this illusion of higher CF if all you're doing is repaying yourself? 

I think HML started to market at PML to give borrowers the illusion of cheaper rates easier terms etc etc when that simply is not true in practice.

It is all liability.So the whole passive income is an illusion to me.

Stop mourning the tragic loss of your illusions. 

And is cheaper to run" The tenant had gone out and bought a bunch of window units under the illusion they are cheaper to run.

I get it.. you can combine filters and increase the likelyhood the resulting list will be of motivation.That is an illusion.

and then duck.. use a guy that has star power from other industry and social media.. to get credibility when he has next to zero experience in real estate .. have him create a rich dad poor dad  illusion of grandour and then use used car sales tactics.. and then market to newer investors.. and there you go.But then you get this guy Tyler Jehnke who by chronicling just getting a rent check caused a bunch of people to leap into these deals.. 

Sure, on net in the US there is a housing shortage, but there is no "US housing Market" That's why case and Shiller have made all that $$ selling their index to S&P, they were able to aggregate data that gave us the illusion of unified market where one doesn't exist.