@Dave Foster do you have any resources for choosing a QI?

Without knowing what you are trying to accomplish and what resources you have, no one can give you any meaningful advice on how to get there.  

When I look back at the friendships I find most meaningful, it comes down to shared activity and perspective.

It really depends on the market - cost per deal is much higher in LA, Phoenix, etc. as you would expect.To throw a range out there - it can easily cost $500 to $2,000 in marketing to get a deal.Here's a way to back into some meaningful metrics for you:>> Use 1 deal in 20 leads as your basis.

Their spread averages 4.6% but it's too small a sample set to be meaningful.

@Shane Foster wrote "You can have a terrible mail piece with horrible copy, but if the list is good you will find that jem."

@Shane Foster Thanks, that is very good detailed info, I'll follow it, its through. 

@Shane Foster broke it down the best for you.

When you start sending out 10K mailings, a 5% or 10% improvement may become a lot more meaningful.

Appreciate all the great advice guys @Jerred Morris @Shane Foster and @Michael Quarles From what I'm seeing on this post (and a few others I've seen) the pattern is generally:Letter [Yellow]Letter [Zip or Yellow]PC [Large]PC [Pictorial or some sort] Typed LetterRepeatAgain I know there's no right or wrong answer just getting a feel of where to start!