While this is rare, and should not be a defining factor, when a contractor provides this type of detail in their bid, there is a higher probability that their work will be reflected in the details as well.

Each of these metrics is very well defined...My big issue with CoC return is that it's only a snapshot of a single year, not an entire investment. 

A poorly defined noise is hard to fix.   

Murray Hill is defined by the boundary of Cassat Ave., Roosevelt and I-10, south to Park St. 

The area you define is rather small to find a bargain, you should consider expanding it.

Much will be undefined and some aspects are as to what is generally accepted, what has been defined by agencies in bulletins or announcements.

They are all metrics that help define cash flow so I'm surprised you're asking... frankly they are all different ways to skin the same cat.You can't just look at cash flow...

For Texas licensee's, advertising is defined as a communication (can be either written or oral) which induces a member of the public to use the services of the real estate licensee. 

would definately appreciate some input. 

USP is a marketing term that helps you define why you are different, better, cheaper, etc.