The 50% Rule includes ALL the real world expenses including, but not limited to: taxes, insurance, management, maintenance, utilities (even if only during vacancies), advertising, entity maintenance, legal expenses, capital expenses (not technically an operating expense), vacancies (not technically an operating expense), evictions, damage done by tenants in excess of the security deposit, lawsuits, etc, etc, etc.As for discussing each item and what to watch out for, that could occupy an entire website.

My concern is that this may just be advertising a vacant property and act as motivation for would be criminals.

I always advertise that pets are allowed and once I know they are really interested in the house I let them know there is no pet deposit, just an extra $25/month/pet.

I have tried radio and television advertising.

When you purchase that property, you hire real estate agents, title companies, handymen, painters, plumbers, advertisement, people to mow the lawn while vacant and so on.

I see people advertising houses in the war zone for Section 8 with no deposit.

I pay for the advertisement 100$ and referral fee which is usually 350$.

Facebook was designed to work on the desktop, including all their advertising.

Both are great.Ask for the manager at lumber liquidator as they will sometimes give you better pricing than advertised.

Restricting advertising.