With social media, yelp and the power a consumer has, you can only screw so many people over before you go broke and lose your customers.

There are a select number of homes in the 2 million dollar range and up that do produce positive cash flow, but those are newer oceanfront  homes with tons of amenities and upgrades and the maintenance and upkeep is brutal to keep up with the demands of that higher end rental customer. 

I want the name to be creative enough to grasp the interest of our future customers, it has to be memorable enough for them to consider is as their first choice when in need of a contracting service the my competitors provide as well.

However, I would encourage you to build a custom model to reinforce the basics of underwriting and forces your to understand the big picture + granular details behind the "Why". 

Or is there an online service that I can somewhat customize a lease that way?

List building can be as simple as driving around your target area for prospects, or, buying customized lists of prospects from sites like Listsource. 

House had a complete refresh of all interiors walls, lighting, upgrade bathrooms, exterior repairs to stucco, fence repair, granite counters and repaint the kitchen cabinets.

Credit card companies are there to protect their customer. 

I am considering trying to find someone to build me out a custom CRM that could do all of this though. 

Personally, I learned the most about underwriting by creating my own custom cash flow calculator in excel and then underwriting live deals.