.- diversification - better chances of optimizing your results in terms of risk, cash flow and growth- Taxes.

I just want to optimize their role in my business while staying cost efficient. 

If the keyword intent is solid, the ad is well-crafted, the landing page is optimized, and the acquisition process is smooth, then the rest is just statistics.The main takeaway here is that you need to measure contract closures per keyword.

I would focus on buying a handful of high quality B properties (for the optimal combination of cash flow and capital preservation/ possible appreciation) with low turnover and low maintenance costs rather than many lower-tier properties that will likely bring more issues, especially if you have to deal with Section 8 housing authority bureaucracy. 

If it drops it to a number below the ROI you could get elsewhere... why not sell it and take the profit + reinvest in optimal returns?

@Ade Tuyo We were tricked by your title, I thought this post was going to debate their menu!

In some situations where a PM has a menu optional services and add on fee's it may be possible to find some less than perfect dealings.

Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

During this first 20 videos no need to optimize your tags, titles, thumbnails (canva.com is free), etc. because you won't have much past data to reference. 

@Diana Ag just to answer your question about CCIM, go to their website CCIM.COM and go to the 'find a CCIM' menu item and you can search in any city.