Is it appreciation, equity, cash flow, tax strategy....those goals influence decisions.I'm lousy at out-guessing the market.

Another illustration of the ignorance and incompetence by elected officials to proactively address these problems:  https://infogram.com/waning-construction-1h0n25xgryoo4pe3.

He now knows exactly what is going on and can use whatever influence he has to ensure that the community stays up to par and he retains the value.

I would think that whatever source that led you to IL would also have some influence on the specifics you are looking for...  

More or less equity has no influence on cash flow.

You will have local trends, new starts, employment, gentrification, social influences, public amenities as well as commercial activities.

Two books that have had the biggest influence on my real estate career and financial goals:Millionaire Real Estate Investor - Helped me shape my RE strategy.Think and Grow Rich - Helped me get money minded.

Kyne How to Win Friends & Influence People by Dale Carnegie      Real Estateby Ken McElroy.

We use instagram and other social media platforms, in tandem with influencers, to drive traffic to our website.

There's nothing personal with it unless you're one of those influencers or promoters type, but otherwise it's all market talk and insight.