You can add different ways to reach out to improve your conversion for owners you are hitting or you can increase the amount you are sending. 

The article is based on # of sales, not price increase or decrease.

I assume you mean the ONE by you is a “natural” wildfire?

In 2022 the rents increased 12.1% year over year which was the 3rd highest in the entire country per https://www.axios.com/local/cleveland/2023/02/14/cleveland-rent-prices.

When getting new tenants I've found the increase to be much more. 

The only one you really can't is raw land, because there are no costs to segregate.The bigger question is whether or not you can utilize the increased deductions from the cost segregation. 

However, asset based loan products require liquid assets, property equity is not a liquid asset for an asset based program.All our 2nd mortgage programs just increased limits to $750,000!

.- Over a 10 year period cashflow will increase as rents increase (rents typically rise faster than property taxes, insurance, etc.)- The property should be appreciating, if purchased in a good location, increasing the owner's equity/wealth.- Rents will be paying the mortgage off, increasing the owner's equity/wealth.- If you hold a rental until death, you can pass it on with a stepped-up cost basis, limiting captial gains if then sold (limited by inheritance tax limitations).Too many newbies on this site trying to replace their day job income via "passive" real estate investing w/o digging deep enough to understand how it really works.

I will be sure to increase my rice in the future!

It's just human nature to take the easy road and market the heck out of the listing.