For just a couple hundred more I'll have an iron tub installed and we'll tile the shower.

Ironically, the very first time we went to a REI group meeting, the first thing we were told and I remember it every day was, "Don't use your own money to buy a house." 

It was back in the early 80's under the iron fist of Ceausescu & the poverty was appalling.Nothing yet eclipses my birthplace Australia, the beaches & the lifestyle are tough to beat.

At that point, ironically, it's actually making the OP money to keep the debt in a perverse sort of way. 

That strategy isn´t so easy when everything (real estate, US stocks, junk bonds, gold, iron ore) are all going in the same direction.

Ironically, I’m thinking of looking in your neck of the woods.

Re-brand, throw a BBQ.... then announce that each quarter (or whatever) you'll have another (something) for all tenants in good standing.

BBQ Fest, Music Fest, etc.

Ironically, for my flipping business, I wouldn't change much. 

The architects, the concrete people, the iron workers, the new tile, new Windows, a parking lot, landscaping, etc.