I'm a Software Engineer at a Big Tech and the numbers/optimization aspect of REI is what got me really interested in it.

Do everything you can to learn and minimize that risk, but remember you don't have an endless amount of time to figure this stuff out and conditions are never going to be optimal.

That's why, most of the time, you can optimize your project's IRR by selling earlier than what you would expect because you can properly time your big pay-off date (i.e. your property sale date).

In my opinion, considering the condition and all the risk that comes along with a property built in 1910 - $500K would be my offer.There are deed restrictions that prevents expansion and optimal use of the yard.Rehab costs for a full gut rehab approximately $650K conservatively, assuming there are no structural issues.

How do you drive traffic to your IC site if you're not utilizing PPC or some sort of search engine optimization?

He said once he started putting his well designed hi converting mobile optimized website on His direct mail pieces, he started to get more leads from his direct mail and those leads closed at a higher ratio then ones that called in on the phone.

It should work perfectly because, from what I can see, the site is "mobile-friendly/optimized".

By calling them back you risk ringing them at a less than optimal time due to personal issues or mood at that moment.

You arnt really going to get anything in an optimal DC neighborhood at that price, unless youd go to SE like you said. 

So much from working with design, floor plans and optimizing layout to building and financing.