He said once he started putting his well designed hi converting mobile optimized website on His direct mail pieces, he started to get more leads from his direct mail and those leads closed at a higher ratio then ones that called in on the phone.

It should work perfectly because, from what I can see, the site is "mobile-friendly/optimized".

Before I go into optimization changes I'm going to address how to figure out YOUR numbers, and what YOU should be hitting.This is all a math problem and you just need to figure out your equation with specific metrics.Do the math.

Everybody's busy trying to figure out the "best marketing method"; how the font should look, what color envelop to use, whether to do voicemail drops, cold call, or if it's online marketing, how to do a proper PPC campaign, optimize their site for SEO purposes, etc.

In my opinion, considering the condition and all the risk that comes along with a property built in 1910 - $500K would be my offer.There are deed restrictions that prevents expansion and optimal use of the yard.Rehab costs for a full gut rehab approximately $650K conservatively, assuming there are no structural issues.

This is the best way to optimize occupancy and to minimize rental expenses, which will push your return up.

I think a mix of investment methods are needed to optimally increase your cash position and asset value, while keeping taxes low. 

It's been cheap money combined with irrational optimism.

It just makes me think there is an optimal amount of time to hold a property for and sometimes that might not be forever."

This is precisely why it is so effective when optimized properly: The type of seller we target is in their 60's or older.