I started advertising it at $2100 and steadily lowered it to now $1700. 

It sounds weird, but you have to be careful how much you advertise so that you don't get a reputation for being "out of money", while at the same time networking with wealthy individuals/family offices/private equity.It's a little different if your approach is going to be only loaning your own capital.

If the software is not simplifying your life or making you more accurate, you shouldn't use it.Software does have extremely helpful features like online payments, marketing syndication (click a button and your property is advertised on multiple sites), electronic document review/signing, maintenance tracking, and owner reports.

Not to be critical but  advertising wasn’t allowed.  

Go to any of the large, national hard money lenders, including the ones which advertise here on BP.

STRs have platforms that do much of the heavy lifting to advertise your unit once you've set everything up.

Just curious as to what percentage of STR landlords advertising on Airbnb or VRBO would allow 30 or more day rentals on their property?  

FHA limit is 3 homes or less that you broker yourself, or a maximum quadplex if you live in one of the units, and you cannot use any kind of agent nor discriminatory advertising (IE you can't advertise "no disabled people" but you cannot be held liable under the act if you do discriminate this way). 2.

If for any reason, the Prospective Tenant(s) fail to complete all move-in requirements by the above listed date, the Landlord will return the property to public offering and the entire binder sum will be forfeited to the Landlord for expenses including, but not limited to, lost rent, holding costs, advertising costs, and marketing costs.

I don't advertise units until they are vacant and 90% prepped.