Visibility drives clickability, and not using the full length of the ad to add keywords and business-related details is a missed opportunity when you’re fighting for every click in Google Ads.Conclusion:If you know you want to get off-market seller leads from Google, and already committed the budget for it, make sure your ads are optimal and that your keyword selection will not cause you to appear on ones that will waste you time and money.The Google Ads landscape is fiercely competitive in today’s market, demanding an investment of several thousand dollars per month to gain meaningful traction.

During this first 20 videos no need to optimize your tags, titles, thumbnails (canva.com is free), etc. because you won't have much past data to reference. 

It's great that you're thinking ahead on how to optimize your systems. 

I just want to optimize my REI the best way possible.

It's an active business, not passive so I believe that requires continually evaluating the property, adjustments to decor, etc may be needed as well to make sure I'm fully optimizing the property.I have a lot of home renovation experience from my own personal home and my LTR's already so I'm very used to this kind of work.

There are people who have financed their entire portfolios over decades with section 8 alone and if they are achieving optimal profits, they would argue its without question worth it 

If some funds are available, is the standard 25% down 30 yr fixed loan optimal or would you recommend different financing?

That said, always on the lookout to optimize rates!

I wouldn't characterize it as "rough", as rough in LA or Indianapolis means significantly more crime and boarded up houses.We are now in the fortunate (and somewhat surprising) situation where we are sitting on a property with a decent amount of unrealized equity, but which at the same time, is highly sub-optimal in terms of size/layout, so we are trying to consider/evaluate our options.It is possible that the best course of action may be to do nothing, but any ideas/thoughts are greatly appreciated.Thanks for your input.

They offer any lease term you want, but they just charge different amounts for the different periods to guide you into an optimal renewal time for them.Personally, given my market, I would just do the 1 year lease with a 60 day renewal.