@Ryan Cousins it's really going to depend on YOUR analysis/projections of what you think the property will be worth in the future.You'll want to compare that to any capital gains tax-savings if you sell now.

There is usually not much that compares with what we offer, so we only compete apples to oranges, so incentives are not a good tool for us.The types of tenants we want (multi year) also respond better to an adjustment in rent than an incentive.

I just want to compare the real estate and stock market investment.

I find that depending on the market $300-500/mo are fairly normal and if compared to what you would pay with a single family home on some utilities, maintenance, and management, it's a good deal.

Their coaching program is extremely affordable compared to most things we see in the coaching space. 

Compare that to the performance of a new property (with that equity unlocked but also with a different interest rate as @Katie Ripp said).

We certainly have found some deals that would reduce our living expenses compared to renting.

We do know the border had its issues, but currently illegal crossing are lower compared to when Trump left in office.

We’re working in a smaller market like Cornelia, GA, where comparable sales data can be limited, and want to make sure we present a strong case to lenders.

Kyle there are a ton of options here that you can compare.