But, don't attribute too much weight to the whole 2% thing...consider it a wish list goal...

Your property is part personal residence and part investment property.Therefore - You are entitled to report expenses that are directly related to the investment property(repairs to rental units, cleaning rental units, advertising, etc) and expenses indirectly related to the investment property(mortgage interest, taxes, utilities(if it covers full property), trash collection etc.).You are also entitled to take an itemized deduction for mortgage interest and real estate taxes attributable to your unit.Also on the saleThe portion of your home used as a personal residence is able to exclude $250,000($500,000 if Married filing joint) of gain.The portion of your home used as an investment property is able to be exchanged for another investment property.

Mine charges about $600 a year, though only a portion of that can be attributed to real estate.Lengthy, messy evictions.

Get yours to stand out somehow, change your message every time but always have a call to action.

What makes them stand out among the dozens of others doing the same trade?

I wonder what attributes make something a Cocktail Lounge versus a Bar/Tavern?

Will having IREM as a credential make you a stand out applicant when applying for PM job?

Then you have to find a way to stand out.

I attribute my success in the world of sales to understanding what motivation a person has to make a decision; then crafting a solution that is mutually beneficial.

What could you do to make it stand out?