Agree with @Warren Buan describe your amenities in a fun and interesting way; optimize your title and description by including phrases that people actually search for, you can also collaborate with a travel blog or website for additional exposure.

Recognizing that every deal will be different and optimizing profit on every deal will require a different business plan and strategy.

Optimal for the most part!

Once you feel comfortable on your own you can look to optimize the commissions. 2) Based on the contractual agreement the 3% will be paid to your broker and then whatever your cut is will be paid to you.  

This way you can choose a market that is optimal for your situation.

The spread on deals these days is not optimal for properties under $1mil.

@Landon Dolezal First, I think that you should read through Brandon Turner's epic House Hacking Post here:http://www.biggerpockets.com/renewsblog/2013/11/02...I'm using this strategy myself and think that it offers new investors one of the best ways to dip their toes in Real Estate while giving you the ultimate in exit strategies - you can just live in the place a little longer than planned if things work out sub-optimally!

But I have read that google ads if better for higher ranking websites and optimized sites.

The syndicate will typically renovate the apartment to command higher rents, bring in expert property management to further optimize the property including focusing on expense reduction and other income producing opportunities that may have been overlooked.  

Since this is my niche, it allows me to hone in on just a handful of optimal neighborhoods within my model.