Bare in mind though that the work involved in buying and optimizing a small facility like this is about the same as if you bought a 20,000 square foot facility. 

If you are eligible for an employer match, I would encourage you to take advantage, as that is a great way to optimize your 401(k) contributions.

I think people often sub optimize their investment because they want to be close to home.

To elaborate further on what @J Scott mentioned I would say invest time in optimizing your website.

And not that you would even have to lose money for your first deal to be a setback, but if it isn't launching you forward then you have sold yourself short.That being said if you don't know your options through study etc, then you will have a difficult time formulating/building an optimal plan for your REI career.Also if you haven't read Rich Dad Poor Dad.

It sounds like you're just moving money around, not optimizing any particular income or making any real forward progress.

A really helpful tool to choose your optimal amount of leverage is a sensitivity analysis, which will weigh how much leverage you use (0%, 10%... 90%) relative to adjusting 1 other item at a time, such as appreciation or rent growth rate etc...  

Is it optimized and placing well in searches?

Someday, I will likely hire and train my own property management assistant so they know "my way" of doing it vs. a canned method that may not be optimal for my class of rentals (typically "Class C"....sub $30K units). 

2) the placement of the fridge does not seem to be the most optimal being right next to the back door.