Things that impacts rents are supply, how many units exist and are being built, and demand, people moving into the area. new jobs being created, types of jobs being created and changing demographics (young people or families).

Think of the demographic of someone who needs this type of housing.

Especially focusing on markets like SWFL, TX, AL, TN, etc. where you are in a location that has strong appreciation, quality tenant demographics & potential for immediate equity. 

Besides location, I am convinced that the amenities that you provide in your vacation rental can change the demographic / audience of guests drastically. 

I even went to FIT (undergrad and grad), so I know the location/demographics very well.

Schumacher's classic book, Buy and Hold, it really opened my eyes to demographics and the correlations with real estate.I think population is a good metric to start with, but also start digging deeper.

Hi Ian,Location of course plays a huge part in your demographic criteria. 

LOLSo when investors go into asset class's that promise very high returns.. the promise is based on performance. and performance is a fleeting thing in these areas when you take into account the demographic of your tenant base.. the tenant base is highly transient and turn over happens turn over kills rental returns. 

@Meghan McCallum - I think your marketing idea is great and will hit a certain demographic and luckily, you have cash to do it!  

In fact, I just recorded a great podcast episode on Jacksonville last week (episode 021).That should answer a LOT of your questions about the fundamentals, neighborhoods, property types in the market, demographics, jobs, etc.Continued success!