My goals for this year include:1- buy 12 mobile homes and either flip them or keep them as rentals or rent to owns. 2- complete my real estate license by January 31, 20143- sell 6 homes as an agent and help 6 buyers buy a home4- read 5 books (I'm not a reader so that's hard for me)5- less time on electronics and more focused time with my wife and boys 6- network more (one reason why I just joined BP) 7- My 2014 moto: "Live life to the fullest and at the end of each day know I gave it 110% with no regrets" I know if I do this I will be successful.

I'll you, the reader figure that one out.

Mailers are hard enough to create with the goal of catching someone's attention but there isn't anything on your design that really draws the eye in and then builds some sort of connection with the reader.  

Interested readers might also listen to this:http://www.youtube.com/watch?

You may be "setting switches" in the reader's mind you don't necessarily want to.Try something more focused on the solution to a potential problem for the recipient:"I'm looking to buy a home in your house's neighborhood.

:D I'm a UT Sports fanatic and voracious reader of non-fiction finance books.

Grab your reader. 17.

New readers to this thread, please feel free to ignore me and instead respond to James' original question.

You should instead focus on benefits to the reader - the "you" statements.

Hi David,In order to differentiate I think it helps to make some kind of offer to the reader - guaranteed offer on your house within 48 hours of calling, free consult, or something else that you feel sure you can deliver.