And there are so many scummy slimeballs everywhere selling their "courses" that don't take the real world into account because of their lack of experience or just plain fraudulent morality where they know anything sells if its hyped enough.  95% of the "courses" are rubbish and are just regurgitated material than anyone with a bit of reading or experience knows already. 

So, the moral of the story is, go ahead and do SEO & PPC but in the meanwhile you've got to eat so use more immediate types of marketing suitable for your market and your budget.  

I think that's also morally correct.

I have sent mail and tried cold calling the owners with the site address and numbers provided. no lucky yet. but the moral of the story is that you can find properties by adding to your daily workout routine! 

It is important to interview them, morals, ethics, and more to make sure it all aligns with you. 

It really comes down to morals and integrity.

I have less concern over fraudsters than I do simply for people's ability to execute during hardship and moral dilemmas.

@Luis Morales Here's how the numbers work:You have a line of credit through AmEx for $100,000 with 12 months 0 interest.

It comes down to a business decision and not a moral one for me. 

House Rules Etc.The moral of the story is...