Quick illustration below:$30mm purchase at 3% cap NOI = $900,000 (30,000,000 / .03)Value at a 4% cap = $22,500,000 (900,000 / .04)Loss of $7.5mm based on a one percent cap rate rise.My advice for multifamily investors is to look at other asset classes.

At the bare minimum, put a Sports Illustrated Swimsuit edition calendar in there. 

Just read 'Set for Life' and you illustrated exactly the advice Scott Trench was laying out. 

Also this illustrates too, bunch of the leads that come through that you get charged for are not actual leads.

[the utility rate I show was for illustration purposes only]Good luck...its a minefield out there.

Many policies “illustrate” the product using the past 10 years as an example (illegal in some states).

See the illustration below.In a declining market, the current rent actually reflects property prices or 2 to 10 year ago when prices were higher.

If you lay two illustrations side by side, with apples-to-apples assumptions, they will be virtually identical.

The strategy is in the managing rental properties book, used to illustrate a method of getting rid of problem tenants, but the practice can be used in multiple scenarios.

illustrated as well as the great outcomes such as what @Kathy Fettke just posted about.