We want to buy a lot and build to our taste (likely luxury apartments) if possible.

Plus, the idea of sharing this dreamy lake house with others and making their vacations unforgettable was incredibly appealing to How did you find this deal and how did you negotiate it?

Get a taste for the business. 

It's a huge wine tasting city and lots of people visit that area.

I know other peoples tastes vary but it's difficult wanting to move forward with something I myself don't believe in even if the numbers show a return.

Buying in CA, you are going to pay very low cap rates, too low for my tastes.

I don't want to imply my perspective as I find it to be poor in taste when communicating effectively. 

Focus on decor, themes, and impeccable maintenance to create an unforgettable experience for your guests.

Something different that would allow us to provide guest with an unforgettable experience.

The rest of your living space should be flat, light, and neutral colors.Deviate from this simple paint scheme and you will meet people with refinement and taste who think you just have less refinement and taste than they do.