Now we have the nationally know gurus sucking in the masses at precisely the wrong time to enter the market as an investor, and they're inundating the market.  

I believe some towns in NJ do rent control, other don't.Check in the town where that 4family is located or let us know where it is located.That will help getting you a precise answer

This is precisely why I came to this forum and posted the question I did with honesty and vulnerability.

Google and other PPC  marketing is a way to precisely target your market, your message, the time and day of the week, etc.

I'm attracted to the real estate space precisely because it takes more time and hard work and the potential to benefit from my own footwork.

@Basit that is precisely why I will be successful because I succeed where some will say-impossible.

Can help with expense tracking and make your accountant all hot-n-bothered with a precise paper trail.

This is precisely the type of experience-based recommendation was hoping to find.

To actually make money at the STR management game, you've got to have a lot of properties, and so those small outfits are always looking for growth, and once you have a lot of properties, you often see problems with scaling such as a reduction in cleaning precision and guest communication.Again, I'm interested to hear from others out there doing the short-term rental thing. 

More precisely, it's a comment in that post that addresses the income/appreciation dilemma we all face.