I've read a couple books on psychology and psychological investing and was really blown away - great substance in an interesting and intelligent manner. 

I found when I last did mentoring that people I mentored had done numerous courses and paid lots of money to learn about how to do deals, but never learned about the emotional issues, the psychological issues, the real costs of risk and stress.

There is a huge psychological aspect to money. 

I personally like to use attraction or content marketing; better use of my time, less rejection (which takes a psychological toll on you) and higher quality leads.

They don't always get it right or correctly anticipate external influences on a given neighborhood, but there is typically a lot of psychological investment in zoning.  

You see the warm colors, the natural smiles, looking into the camera (looking at you).The picture resonates with the message and the message amplifies the picture.This is psychological. 

If he was larger than average that would help in psychologically determining authority.  

market psychology has changes dramatically , under the surface high net worth individual is asking for redemptions.

You will need to save that initial income to buy your first properties, get your mortgages, etc.You don't need a college degree to swing a hammer, but that psychology class could come in handy negotiating with a difficult tenant.

That stuff is real and psychological.