This second store was started in her 90's and he had to buy her out of that shop at five million because it was such a big competitor, and she went back to work for that same shop!!

as Sarah mentioned, can you view some of your competitors and see if they are booking mostly thru AirBNB also?

I myself get tons of daily business from competitors that send mailers to unsuspecting little sellers.

Does pointing out the foibles of your competitors give you benefit?

I also highly recommend you start with a feasibility study that looks at the market within a 5 mile radius to determine the population and the # of competitors, and ultimately, provide a sf per person ratio, BEFORE you decide to build this - otherwise, if the market is oversupplied, You're sunk before you begin - or at least it won't be as profitable as you think. 

We are not competitors.

SEO Audit and Google Analytics: A proper website audit includes comprehensive keyword research, competitor analysis, website code/structure analysis, and analysis of your company's entire online presence (local listings, linkscape, social media, etc..).

You have to make it as easy as possible for them.The businesses that focus on this will outpace their competitors because it'll be hard to catch up after a certain amount of time because getting them takes work

The competition is getting tougher and we need to make sure our properties are as good or better than our competitors.  2) Have you checked your pricing tool for competitor data? 

Hence, a lot of bad tastes have been left, or they are competitors using every angle to get an edge and will say anything.