That is an excellent question.

We track mailing campaigns on Excel now.

People that are just out to fill their own pockets don't fit in - we don't have to take advantage of people to make money in real estate.

That being said, schools ratings also change (e.g. a couple excellent elementary schools feeding into one currently low rating middle/high school will raise the rating of the middle school in the coming years as the kids advance, and vice versa).

@Nathaniel Dean Morrisoni'm still not sure I'm following you, but if you're asking - should you use extra cash to put more money down on a house, and/or use extra cash to lower the rate - those are pretty personal choices so you have to decide what's right for you and what fits your budget. 

The free moving van is genius and fits perfectly the "helpful realtor" motto. 

One set of screenshots is from an Excel template the other is a biggerpockets calculator. 

You raise a good question, and probably an excellent one for a CPA.  

It might be a good idea to test it out while it's free to see if it's a good fit for you.It is clear to me that JP Morgan is very focused on developing a strong product to compete with other property management systems because they have taken all of my feedback seriously, and implemented many of my suggested revisions.

Its purpose is to determine whether there's a good fit between what you need and what they offer.