I have no difficulty doing what is necessary to keep my properties 100% seniors by prioritising goals others may take issue with.I always place my business first which naturally can be a problem for the more faint hearted landlords out there.

They prioritise money going out over money coming in and as a result, long term, generally will only break even on most real estate investments except in areas of continual and significant appreciation. 

Always prioritise making a profit otherwise real estate will be a major loss.

The latter is more about how to prioritise and take action, and can be applied to anything from your personal to your professional life.

Those using cash to purchase real estate do not prioritise returns so the question is  "what is their motivation to choose to invest in real estate" when the end result is buying, as opposed to , earning income/cash flow.Are they naïve investors, do they not understand the value of money, simply do not care or are they so far beyond their comfort zone that they are not capable of investing.Are there better options for ultra conservative personalities looking to hoard cash.

You do not  prioritise how your tenants feel about your decisions.  

Of course, property management isn't for everyone, so ultimately it boils down to what you prioritise, and whether you think the stress involved is worth the saved costs.  

You must prioritise their situation and your business at times to do the right thing as opposed to blindly following code.

I would prioritise first clearing your debt keeping in mind that investing is a slow process based on solid business goals and objectives.

There is no reason for tenants to get a free ride when landlords costs rise annually unless a investor is not prioritising their returns.