We were not getting a ton of leads and I quickly realized the PM just posts on Zillow and waits so I started hustling on FB market place and commenting on other people's post in the local Facebook groups.Lot of junk applications but did start to grab quality tenants.

I fixed them up, raised the rent to market, and placed a higher-quality renter.

Are their listings detailed with good-quality photos?

But anytime ANYONE says "they are the best" or" have the best quality"...Run run away.

Mid-tier quality, mid-tier finishes, mid-tier service both pre and post closing.  

I like Dayton or Columbus more because they have more going for them across the board, but doubt you can find a quality multi up to your standards at $150K in those areas.

I should have known you'd be all over it with some quality content for those looking to learn. 

What I've found is that a simple Zillow skim can help give a rough determination of ARV based on comps in the area (sq ft, #bedrooms, quality of furnishings, etc).

In fact, I don't even run numbers anymore, partially because I know what will work cash flow-wise (or break even at least), partially because in hindsight your XLS is always wrong, but mostly because I am collecting quality assets for the long haul and math does not capture a collection.

Follow-up campaigns using CRM tools and email marketing software can be valuable for managing and communicating with your buyers as the list grows to see where the real engagement is then separate the quality of buyers into buckets.