.- Emphasize that because of my W-2, I could pay for the costs of the commercial loan even if I make literally no rental income.

I was hoping to provide them with a worst case and a likely case, theoretically, emphasizing that we won't have an exact figure until a later time.  

To further emphasize the point, the figures below were adjusted to assume 90% leverage (up from 75%) and the resulting Levered Yields were magnified even further; up from 8% to 14% and down from 2% to -4%.

Change your story each month as different stories will resonate with different people AND use wash story to emphasize one of your “who do you know…” questions.

Too many people emphasize having a home. 

Change your story each month as different stories will resonate with different people AND use wash story to emphasize one of your “who do you know…” questions.

Most agents know how to massage the listing to omit or hide things that make it less attractive, and emphasize anything that makes it more attractive (or use fluff words like "DON'T MISS THIS OPPORTUNITY WHEN IT KNOCKS! 

No intention to misconstrue as 5x gross rental amount increase, this article emphasizes the increase is purely in respect to the rate of growth change from the previous year. 

I appreciate you emphasizing a lot on tenancy.

@Christopher Brown When you are mailing to off-market leads be sure to emphasize the ease of selling to you.