So long as they are non load bearing, the cost vs the benefit is well worth it.Now, all this is not to say that you should not pay close attention to what the competitors homes have.

What to do to make your mailer stand out from competitors?

I don't think it's cool to come in and say things that are not blatantly not true about a competitor.

Other questions - I like to include this since if they give you more considerations/questions to ask them or their competitors, it shows integrity.Is there anything else important, especially anything that is not in the owner's control, that we haven't discussed?

The competitor will say something like, "... $1,000 First months rent plus deposit to move in..."

@Ash Patel if you read my posts above you will see that I did tell everyone about the bank in Pittsburgh offering the same terms as the bank I am dealing with.In 23 years of playing this game I’ve learned to not to share my bank, broker, and legal team with competitors.  

Most of our competitors advertise "bring your own logins".

The only thing is, auction action is limited, critics/competitors are snatching bandit signs and other traditional in person methods to network and build a buyers list are very restricted due to Coronavirus.I haven't given up though! 

A lot of factors would help you make that decision- What are competitors in the area doing?

I primarily used this knowledge to differentiate myself from competitors.