My question is, for those who insist on declining based solely on the existence of any eviction ever, how will you weed out the bad apples when evictions and civil judgements no longer show up on background reports?

I think it is ridiculous to have a honor system because people WILL take advantage off of it and ultimately that leads to people assuming that people who REALLY need it are full of BS because of some bad apples...such is life.BUT, that is my personal feeling and that has NO place in my business. 

The idea of finding your niche or offering something better than your competition is constantly pushed in the business academia so I was wondering if and how it apples to my business.. 

Every site definitely has their bad apples, but the awesome thing about this site in particular is the awesome amount of research and due diligence and backup the good apples do to shun the bad ones.  

Maybe I'm mixing apples with oranges?

Very expensive clicks out there, so the overall lead cost is high, but we want every one we can get.AdWords and SEO are really apples and oranges.  

@Dana KelleyWhen you don’t know the differences in pile types and how they work, you are not comparing apples to apples when you try to compare cost per pier/pile.Push plies for example.

This is not apples to apples but if your profit margin (in FL) is 15% or greater you should  be able to keep your head above water. 

Do one task at a time in each app so you can compare apples to apples.Load a property with pictures and details.Market that property.See what your marketing looks like from the public's perspective.Submit a fake application to see how easy the process is.

Just to keep apples to apples and cashflow projections honest?