So, if you hire a guy to mow your lawn, and you are a marketer to motivated sellers, then when that guy comes to mow your lawn, spend the exact same amount of time working on a captivating headline or figuring out a list to mail to the whole time you hear that engine buzzing around your yard.

Chuck Holland the legal organization you are talking about is called captive insurance.

In many areas, university rentals outperform other locations simply because of the "captive market" of students who will need to live close to campus - vacancy rates are lower.

I never considered that an indoor place doesn't have to worry about the weather, not to mention the captive customer base.

And of course given the nature of the events and the captive audience profits can be substantial for those folks...

yes, i agree, the shawshank redemption is a good movie and his line in there really hits home. but you can't live life thinking how little time you have left. i had a grand father that was taken captive in the battle of the bulge in wwII. he thought he was gonna die like anyone else did there. he lived to be 89 and dropped dead making his breakfast. his wife, my grandmother, lived to be only 56. you have no idea how long you are gonna live, so, just live. take risks, see where they lead you. if you don't like the path it takes you down, switch paths

5 years ago I was a captive 9 to 5 worker making $55,000 a year.  

@Stewart Guthrie, you sound like an airline owner who wants to charge $5.00 to use the on board restroom because he/she has a 'captive audience.'  

And we resuced the captive key.  

My experience the captive agents (Nationwide, State Farm, etc) are not competitive).I know others disagree, but I think PM will be higher than 10%.